Member Moment

Member Moment 03: Shannon Maldonado

By Hanna Yowell

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This is Member Moment, a series highlighting our incredible community and their journey regarding skin care and beyond since becoming a Heyday member. Through their lens, we’ll see how taking care of our skin has never just been about simply finding the right cleanser or exfoliant. Rather, it’s an ever-evolving story to help us all put our best face forward.

Meet Shannon Maldonado

Founder and Creative Director, YOWIE

Why did you join the Heyday Membership?
After my first few facials at Heyday the environment felt so welcoming and my Skin Therapist made me want to learn more about my skin and how to reach some goals in regards to spots and dry areas. It felt fun versus intimidating and I couldn't wait to get back. I wanted to incorporate it into my monthly routine and have something that felt like a gift to myself and my skin.

What's the best skincare tip you've learned from your esthetician?
I tend to get dryness around my nose and on my chin, and Jazmine told me to start cleansing my face outside of these areas to help reduce this. I have seen some improvement in the last month!

What's the holy grail skincare product that you can't live without?
Josh Rosebrook Hydrating Accelerator! My skin has moments of dryness and flaking and this gives me a dewy feeling every time. I spray some moisture mist first and then gently pat a few drops of this onto my skin and I feel like a fairy goddess from FernGully.

Why is taking care of your skin important to you?
It makes me feel empowered to know what's going on with my skin and body. I also love when I have a flare up or issue that I can correct through patience and care.

When do you feel most confident, comfortable, or "at home" in your own skin?
I feel most confident in my skin when it's moisturized and has that "I just went to the beach but yes I used sunscreen glow.” My mother's face is covered in freckles and it's something I've always found to be so beautiful. In the summer mine show a little more and I feel like a little part of her is with me.

I feel most confident in my skin when it's moisturized and has that "I just went to the beach but yes I used sunscreen glow.” My mother's face is covered in freckles and it's something I've always found to be so beautiful. In the summer mine show a little more and I feel like a little part of her is with me.

What are your favorite ways to practice self-care?
I love getting my nails done. Honestly I almost fall asleep sometimes. Its a simple thing that brings me so much joy.

What's the last thing you read or watched that you'd recommend?
Kajillionaire

What organizations or initiatives are you inspired by that are making the world a better place?
Yes! I recently discovered a very inspiring non-profit called YEAH Philly. YEAH works to create safe and authentic hangout spaces by providing culturally relevant engagement and implementing teen led interventions to address the root causes of violence. Utilizing teen action, YEAH works to interrupt the cycle of youth community violence in West and Southwest Philadelphia neighborhoods through peer led mediation and conflict resolution, community engagement, and economic opportunities.

What advice would you give to your younger self?
"Don't be so afraid to be yourself (Yes, your actual self.)"

What's something you recently learned?
That Tyler Perry films whole films in a week. A week?!

What's your most listened to Spotify playlist?
Pollen

Do you have a side project or initiative that you'd like more people to know about?
My mother and sister are opening a bakery soon in Philadelphia called Milk + Sugar. We've become a family of accidental entrepreneurs and it's so fun to be building our small businesses together in our hometown. Also everything they make is so delicious!